Apple Introduces Next Generation iWork & iLife Apps for OS X & iOS

SAN FRANCISCO - 23 October, 2013 - Apple® today announced its groundbreaking iWork® productivity apps, Pages®, Numbers® and Keynote® and award-winning iLife® creativity apps, iPhoto®, iMovie® and GarageBand® have been completely redesigned to take full advantage of OS X® Mavericks and iOS 7. All apps have been updated to 64-bit, are integrated with iCloud®, and are loaded with hundreds of new features that let you do more than ever across your Apple devices. Apple today also announced that both iWork and iLife are now free with the purchase of every new Mac® or iOS device.

“This is the biggest day for apps in Apple’s history,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “These new versions deliver seamless experiences across devices that you can’t find anywhere else and are packed with great features like iMovie Theater, Drummer and a new unified file format for iWork documents across all your devices.”

An all new iWork for Mac and iOS makes creating, editing and sharing documents easier than ever. iWork introduces a new, unified file format, delivering perfect document fidelity across Mac, iOS and iCloud, and the iWork for iCloud beta now includes support for real-time collaboration. Now you can create your document on iPad®, edit it on your Mac and collaborate with friends in iWork for iCloud, even if they’re on a PC. A brand new UI makes iWork even simpler to use, yet provides all of the powerful tools you need to create amazing documents, spreadsheets and presentations. 

iPhoto for Mac and iOS are now 64-bit, making browsing and editing faster and smoother than ever. Inspired by iOS 7, iPhoto for iOS sports a clean, new design that’s simpler and more beautiful than ever. New tools and effects let you create more dramatic images in both colour and black and white. Now you can also share your favourite images as custom slideshows that you can pause, rewind and fast forward using gestures, or order them as professional-quality prints, including panoramas, and as gorgeous hard cover books that you create using Multi-Touch™.

iMovie for Mac and iOS have been redesigned to make it easier than ever to browse your video library and instantly share your favourite moments. iMovie for Mac includes simplified editing tools that let you quickly improve the look of your movie, add fun effects, and speed up or slow down your video. iMovie for iOS brings desktop-class moviemaking to your iPhone® and iPad, so you can create split screen and picture-in-picture effects or advanced audio edits in just a few taps. And with iMovie Theater, you can watch your shared clips, movies, and trailers on all your Apple devices, even your Apple TV®.*

GarageBand for Mac has received its biggest update ever with a fresh new look, all new Sound Library, and amazing new features, like Drummer and Smart Controls, giving you everything you need to easily make a great-sounding song. GarageBand for iOS has been updated to match the look and feel of iOS 7 and taps the power of 64-bit to bring musicians a full recording studio with up to 32 tracks. With iOS 7 Inter-App Audio you can record third-party music apps right into GarageBand, and AirDrop® allows you to wirelessly share your song projects with other iOS users so you can work on songs together. iCloud helps keep your song projects up to date across your devices, and users can start a song on iOS and pick up where they left off using GarageBand for Mac.

Pricing & Availability
iWork and iLife for Mac come free with every new Mac purchase. Existing users running Mavericks can update their apps for free from the Mac App Store℠. iWork and iLife for iOS are available for free from the App Store℠ for any new device running iOS 7, and are also available as free updates for existing users. GarageBand for Mac and iOS are free for all OS X Mavericks and iOS 7 users. Additional GarageBand instruments and sounds are available for a one-time in-app purchase of AUD$5.49 inc. GST for each platform.

*iMovie Theater requires iCloud to keep your shared content up to date across all your devices.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

MacBook Pro with Retina Display Updated with Latest Processors, Faster Graphics & Longer Battery Life‏ - Available Today

SAN FRANCISCO - 23 October, 2013 - Apple® today updated MacBook Pro® with Retina® display with fourth generation Intel Core processors, the latest graphics, longer battery life, faster flash storage and next generation Wi-Fi. Starting at a new lower recommended retail price of AUD$1,599 inc. GST, the updated MacBook Pro with Retina display features a stunning high-resolution display, an amazing thin and light design, and the latest technology to power through the most demanding projects. Apple today also announced that both iWork® and iLife® are now free with the purchase of every new Mac®.

“We’ve made the world’s best pro notebook even better by adding more performance and even longer battery life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “MacBook Pro with Retina display continues to redefine the pro notebook.”

At 1.8 centimetres thin, the updated MacBook Pro with Retina display delivers unbelievable performance in an incredibly portable design. The 13-inch MacBook Pro with Retina display features fourth generation dual-core Intel Core i5 processors up to 2.6 GHz with Turbo Boost speeds up to 3.1 GHz. New integrated Intel Iris graphics deliver up to 90 percent faster performance than the previous generation MacBook Pro with Retina display.* The 13-inch model can be configured with faster dual-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 3.3 GHz. 

The 15-inch MacBook Pro with Retina display features fourth generation quad-core Intel Core i7 processors up to 2.3 GHz with Turbo Boost speeds up to 3.5 GHz. The 15-inch model includes Intel Iris Pro graphics for unprecedented levels of integrated graphics performance, or Iris Pro and GeForce GT 750M discrete graphics with 2GB of video memory for the ultimate in performance. The 15-inch MacBook Pro with Retina display can be configured with faster quad-core Intel Core i7 processors up to 2.6 GHz with Turbo Boost speeds up to 3.8 GHz.

The updated MacBook Pro with Retina display features incredible pixel-pushing power while still delivering amazing battery life. The 13-inch MacBook Pro with Retina display delivers up to nine hours of battery life, two hours more than the previous generation, and up to nine hours of iTunes® movie playback. The 15-inch MacBook Pro with Retina display delivers up to eight hours of battery life, one hour more than the previous generation, and up to eight hours of iTunes movie playback.**

MacBook Pro with Retina display now features PCIe-based flash storage with up to 60 percent faster read speeds than the previous generation. Next generation 802.11ac Wi-Fi delivers wireless performance that is up to three times faster when connected to an 802.11ac base station. Dual Thunderbolt 2 ports deliver up to 20Gbps of bandwidth to each external device, allowing users to connect to multiple displays and high performance devices, and an HDMI port offers quick connectivity to HDTVs and projectors.

The updated MacBook Pro with Retina display ships with OS X® Mavericks. Mavericks is the 10th major release of the world’s most advanced operating system and is available for free from the Mac App Store℠. In addition to more than 200 new features, Mavericks introduces core technologies designed specifically for portables to boost performance and improve the battery life of your Mac. Compressed Memory in OS X Mavericks automatically shrinks inactive data in memory to keep your Mac fast and responsive. Mavericks also delivers significant performance enhancements for systems with integrated graphics through optimised OpenCL support and dynamic video memory allocation. For more information or to download Mavericks visit www.apple.com/au/osx/.

Apple today also announced that in addition to iLife, iWork productivity apps are now included with every new Mac purchase. iWork, which includes Pages®, Numbers® and Keynote®, makes it easy for anyone to create, edit and share stunning documents, spreadsheets and presentations. All iLife and iWork apps have been completely redesigned to take full advantage of OS X Mavericks, have been updated to 64-bit, are integrated with iCloud® and are loaded with hundreds of new features that let you do more than ever across your Apple devices.

Continuing Apple’s commitment to energy efficiency and the environment, MacBook Pro with Retina display meets stringent Energy Star 6.0 requirements and achieves an EPEAT Gold rating.*** MacBook Pro with Retina display features LED-backlit displays that are mercury-free and made with arsenic-free glass. MacBook Pro with Retina display includes PVC-free components and cables, contains no brominated flame retardants, and uses highly recyclable materials and material-efficient packaging designs.

Pricing & Availability
MacBook Pro with Retina display is available today through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Apple Authorised Resellers. The 13-inch MacBook Pro is available with a 2.4 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 2.9 GHz, 4GB of memory, 128GB of flash storage, and Intel Iris graphics starting at recommended retail price AUD$1,599 inc. GST; and with a 2.4 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 2.9 GHz, 8GB of memory, 256GB of flash storage, and Intel Iris graphics starting at recommended retail price AUD$1,849 inc. GST; and with a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, 512GB of flash storage, and Intel Iris graphics starting at recommended retail price AUD$2,199 inc. GST. Configure-to-order options include faster dual-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 3.3 GHz, up to 16GB of memory and flash storage up to 1TB.

The 15-inch MacBook Pro is available with a 2.0 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.2 GHz, 8GB of memory, 256GB of flash storage and Intel Iris Pro graphics starting at recommended retail price AUD$2,499 inc. GST; and with a 2.3 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory, 512GB of flash storage, and Intel Iris Pro and NVIDIA GeForce GT 750M graphics starting at recommended retail price AUD$3,199 inc. GST. Configure-to-order options include faster quad-core Intel Core i7 processors up to 2.6 GHz with Turbo Boost speeds up to 3.8 GHz, up to 16GB of memory and flash storage up to 1TB.

Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/au/macbook-pro.

*Testing conducted by Apple in October 2013 using preproduction MacBook Pro with Retina display configurations. For more information visit www.apple.com/au/macbook-pro/features-retina/.
**The Wireless Web protocol testing was conducted by Apple in October 2013 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/au/macbook-pro/features-retina/.
***Claim based on energy efficiency categories and products listed within the EPA Energy Star 6.0 energy database as of October 2013. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Apple Announces iPad Air—Dramatically Thinner, Lighter & More Powerful iPad‏ - Out November 1st

SAN FRANCISCO - 23 October, 2013 - Apple® today announced iPad Air™, the latest generation of its category defining device, featuring a stunning 9.7-inch Retina® display in a new thinner and lighter design. Precision-engineered to weigh less than half a kilogram, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad®, and with a narrower bezel the borders of iPad Air are dramatically thinner—making content even more immersive. Apple today also announced iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded 4G LTE cellular connectivity, and the newly-designed iOS 7 featuring hundreds of great new features.

“iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Air with its 9.7-inch Retina display weighs less than half a kilogram and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world.”

Precision-engineered to weigh less than half a kilogram, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a 43 percent narrower bezel the borders of iPad Air are dramatically thinner. iPad Air’s Retina display makes web pages, text, images and video look incredibly sharp and realistic, and the new power-efficient A7 chip allows the battery to be even smaller, helping reduce the overall volume by 24 percent from the previous generation while doubling its performance and maintaining its up to 10-hour battery life.¹

The new iPad mini with Retina display packs all the 3.1 million pixels (2048-by-1536 resolution) of iPad Air into its 7.9-inch Multi-Touch™ display, for a pixel density of 326 pixels per inch. The 7.9-inch Retina display of iPad mini is 35 percent larger than screens on 7-inch tablets, and is the only small tablet to deliver the full iPad experience, now with razor sharp Retina quality. Images are crisp, text is crystal clear, movies play at full 1080p HD-resolution and the 475,000 apps designed specifically for iPad work automatically.

The A7 chip in iPad Air and iPad mini with Retina display offers 64-bit desktop-class architecture, advanced graphics and improved image signal processing from previous generations. With up to twice the CPU and graphics performance on iPad Air, and up to four times the CPU and eight times the graphics performance on iPad mini with Retina display, almost everything you do is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games—all while delivering all-day battery life. The A7 chip’s 64-bit architecture and support for OpenGL ES version 3.0 unlocks game console-like visual effects. The new iPads also feature the M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency.

Both new iPads feature two antennas to support Multiple-In-Multiple-Out (MIMO) technology, bringing twice the Wi-Fi performance to iPad Air and iPad mini with Retina display at a blazingly fast data rate up to 300 Mbps.² Cellular models also come with expanded 4G LTE coverage to accommodate even more 4G LTE networks worldwide, while continuing to deliver comprehensive support for other fast cellular technology around the world (DC-HSDPA, HSPA+), all in a single model.³

iPad Air and iPad mini with Retina display now have a next generation FaceTime® HD camera with improved backside illumination sensors featuring larger pixels for better low-light performance. The iSight® camera with 5MP sensor and advanced optics, combined with iOS 7 and the image signal processing of A7, further improves still image and video capture on iPad bringing faster auto-focus, up to three times video zoom, five times still zoom, better dynamic range and automatic image and video stabilisation.

The new iPads come with iOS 7, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®.

iPad customers have access to the revolutionary App Store℠, which now offers more than one million apps to iPhone®, iPad and iPod touch® users in 155 countries around the world, and more than 475,000 apps are designed specifically for iPad. More than 60 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness and travel.

The iLife® suite of creative apps, including iPhoto®, iMovie® and GarageBand®, and the iWork® suite of productivity apps, including Pages®, Numbers® and Keynote® are essential to the Apple experience and are now free with every new iOS device running iOS 7, and are also available as free updates for existing users, so more iPad users now have access to these great apps. All apps have been redesigned to match the look and feel of iOS 7, have been optimised to support 64-bit technology and include hundreds of new features.

Pricing & Availability
iPad Air with Wi-Fi models will be available in silver or space grey starting on Friday, 1 November, for a recommended retail price of AUD$598 inc. GST for the 16GB model, AUD$699 inc. GST for the 32GB model, AUD$799 inc. GST for the 64GB model and AUD$899 inc. GST for the 128GB model. iPad Air with Wi-Fi + Cellular will be available starting on Friday, 1 November for a recommended retail price of AUD$749 inc. GST for the 16GB model, AUD$849 inc. GST for the 32GB model, AUD$949 inc. GST for the 64GB model and AUD$1,049 inc. GST for the 128GB model. iPad 2 is available for a recommended retail price AUD$449 inc. GST for the 16GB Wi-Fi model and AUD$598 inc. GST for the 16GB Wi-Fi + 3G model.

iPad mini with Retina display will be available later in November in silver or space grey. iPad mini with Retina display Wi-Fi models will be available for a recommended retail price of AUD$479 inc. GST for the 16GB model, AUD$598 inc. GST for the 32GB model, AUD$699 inc. GST for the 64GB model and AUD$799 inc. GST for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a recommended retail price of AUD$629 inc. GST for the 16GB model, AUD$749 inc. GST for the 32GB model, AUD$849 inc. GST for the 64GB model and AUD$949 inc. GST for the 128GB model. Additionally, the original iPad mini is now offered at a more affordable recommended retail price of AUD$349 inc. GST for the 16GB Wi-Fi model and AUD$499 inc. GST for the 16GB Wi-Fi + Cellular model.

New custom-designed polyurethane Smart Covers for iPad Air and iPad mini with Retina display will be available for AUD$48 inc. GST in a range of vibrant colours, including blue, green, pink, yellow, black and (RED). iPad Air Smart Cases and iPad mini Smart Cases are completely redesigned in a beautiful aniline-dyed leather available in six rich colours, including yellow, beige, blue, brown, black and (RED) for a recommended retail price of AUD$99 inc. GST for iPad Air and AUD$89 inc. GST for iPad mini. Smart Covers and Smart Cases are available through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Authorised Apple Resellers.

iPad Air and iPad mini with Retina display will be sold through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Apple Authorised Resellers. Starting on 1 November, iPad Air will be available in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. At Apple retail stores in these countries, iPad Air will be available beginning at 8 a.m. local time on Friday, 1 November.

¹Battery life depends on device settings, usage and other factors. Actual results vary.
²Based on theoretical speeds, actual speeds may vary.
³4G LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Apple details iOS7 and its coming September 18th

CUPERTINO, California—11 September 2013—Apple® today announced iOS 7, featuring a completely redesigned stunning new user interface, will be available starting Wednesday, September 18 to iPhone®, iPad® and iPod touch® users as a free software update. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®. In addition, iOS 7 has been engineered with deep technical and design integration with both iPhone 5s and iPhone 5c. 

“iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so it’s like getting a brand new device, but one that will still be instantly familiar to our users,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Next month we’ll be shipping our 700 millionth iOS device, and we’re excited about what our hundreds of thousands of iOS developers are doing to bring great new features to their apps.”

Apple engineered iOS 7 to take full advantage of the advanced 64-bit technologies in iPhone 5s, including the native 64-bit kernel, libraries and drivers. All the built-in apps have been re-engineered for 64-bit, and iOS 7 provides a seamless developer transition with Xcode® support and the ability to run both 32-bit and 64-bit apps. iOS 7 also provides deep integration with the new Touch ID™ sensor and takes full advantage of the new iSight® camera sensor to enable new features like automatic image stabilisation, Burst Mode and Slo-Mo video with 120 fps. Combined with the new Camera App in iOS 7, iPhone 5s provides up to two-times faster auto-focus, faster photo capture and better dynamic range. iOS 7 is designed to complement the gorgeous exteriors of iPhone 5c, with matching wallpapers and translucency that carry the colour through the entire experience.



Check on the next page for all the new features

With more than 200 new features, iOS 7 for iPhone, iPad and iPod touch includes:
• Control Center, which gives you quick access to the controls you want in one convenient place with just one swipe from the bottom of your screen;
• Notification Center, now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events;
• improved Multitasking that gives users the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background;
• AirDrop, an entirely new way to quickly and easily share content with people nearby;
• new Camera app filters so you can add real-time photo effects, a square camera option, and you can quickly and easily switch between your four cameras—video, photo, square and panorama—with just a swipe;
• a redesigned Photos app that introduces Moments, a new way to automatically organise your photos and videos based on time and location;
• full-screen browsing with Safari’s new redesigned user interface, the new smart search field helps simplify searching, and there’s a new view for your bookmarks and your Safari tabs;
• Siri with new male and female voices,* Twitter search integration, Wikipedia integration and Bing web searching within the app;

Additional new iOS 7 features include a new Find My iPhone Activation Lock, that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after it’s been remotely erased; FaceTime® audio for high quality calls over a data network; and new ringtones, alarms, alerts and system sounds.

iPhone, iPad and iPod touch customers have access to the revolutionary App Store℠, which offers more than 900,000 apps in 155 countries around the world. iOS 7 now features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.**

iOS 7 will be available as a free software update starting on Wednesday, September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.

**App count refers to the total number of apps worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Apple Unveils the iPhone 5c - The C is for Colour and is Out September 20th in Australia

CUPERTINO, California—11 September 2013—Apple® today introduced iPhone® 5c, featuring an all-new design, packed with incredible features in five gorgeous colours—blue, green, pink, yellow and white. iPhone 5c is built on a foundation of features people know and love like the beautiful 4-inch Retina® display, blazing fast performance of the A6 chip, and the 8 megapixel iSight® camera—all while delivering great battery life. iPhone 5c comes with more LTE bands than any other smartphone in the world, a new FaceTime® HD camera, and iOS 7, the most significant iOS update since the original iPhone.

“iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand.”

iPhone 5c features an all-new design crafted from a single, hard-coated polycarbonate body with a steel reinforced frame for a solid, sturdy feel. The steel frame holds the internal components and also doubles as the iPhone 5c’s multiband antenna. The enclosure is one continuous and seamless structure that is finished with a hard coat for a durable and incredibly glossy surface. To complement the all-new iPhone 5c design, Apple created soft, matte, microfibre-lined cases in a very intentional contrast to the glossy, hard coat finish. These sleek silicone cases with unique circular patterns let splashes of colour show through, and with five iPhone 5c colours and six cases to choose from, you can mix and match for dozens of fun combinations.

iPhone 5c comes with all the features customers love in iPhone 5, and more. The Apple-designed A6 chip provides incredible performance and power efficiency, all while delivering great battery life, so almost everything you do on iPhone 5c is blazing fast, from launching apps and loading web pages to downloading email attachments. iPhone 5c features a stunning 4-inch Retina display and an 8 megapixel iSight camera, the most popular camera in the world. iPhone 5c also includes a new FaceTime HD camera for even better FaceTime calls and self-portraits, and with iOS 7, you can make audio-only FaceTime calls for the first time.

iPhone 5c makes it even easier to connect to high-speed networks with support for up to 13 LTE¹ wireless bands, more than any other smartphone in the world. With download speeds up to 100 Mbps², you can browse, download and stream content even faster. iPhone 5c includes dual-band 802.11 a/b/g/n Wi-Fi support for up to 150 Mbps² and Bluetooth 4.0. iPhone 5c delivers an amazing 10 hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and LTE networks and up to 8 hours on 3G networks, and up to 10 hours of video playback and up to 40 hours of audio playback.³

iPhone 5c comes with iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 is designed to complement the gorgeous exteriors of iPhone 5c, with matching wallpapers and translucency that carry the colour through the entire experience. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®.

iPhone 5c customers have access to the revolutionary App Store℠, which offers more than 900,000 apps to iPhone, iPad® and iPod touch® users in 155 countries around the world. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.*

Designed specifically for iOS, iPhoto®, iMovie®, Pages®, Numbers® and Keynote® are among the most popular apps in the App Store and are now available as free downloads with the purchase of iPhone 5c. iPhoto and iMovie enable you to do more than you ever thought possible with your photos and movies, and with Pages, Numbers and Keynote you can create, edit and share stunning documents, spreadsheets and presentations on your iPhone, iPad or iPod touch.

Pricing & Availability
iPhone 5c comes in blue, green, pink, yellow and white and will be available in Australia for a recommended retail price of RRP A$739 inc GST for the 16GB model and RRP A$869 inc GST for the 32GB model. iPhone 5c will be available from the Apple Online Store (www.apple.com/au), Apple’s retail stores, and through Telstra, Optus, Vodafone and select Apple Authorised Resellers. iPhone 5c cases will be available in blue, green, pink, yellow, black and white for a recommended retail price of RRP A$39 inc GST through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Apple Authorised Resellers. iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday 20 September, and customers can pre-order their iPhone 5c beginning Friday 13 September. A new iPhone 4S 8GB model will also be available for RRP A$529 inc GST. iOS 7 will be available as a free software update starting on Wednesday 18 September for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

¹ LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
² Based on theoretical speeds, actual speeds may vary.
³ Battery life depends on device settings, usage and other factors. Actual results vary.

*App count refers to the total number of apps worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Apple unveils iPhone 5s - Out September 20th in Australia

CUPERTINO, California—11 September 2013—Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand. iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including an all-new 8 megapixel iSight® camera with True Tone flash and introducing Touch ID™, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone, engineered for 64-bit technology and featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®.

                                                                  

 
“iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5s sets a new standard for smartphones, packed into its beautiful and refined design are breakthrough features that really matter to people, like Touch ID, a simple and secure way to unlock your phone with just a touch of your finger."

The all-new A7 chip in iPhone 5s brings 64-bit desktop-class architecture to a smartphone for the first time. With up to twice the CPU and graphics performance, almost everything you do on iPhone 5s is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games—all while delivering great battery life. Apple also engineered iOS 7 and all the built-in apps to maximise the performance of the A7 chip. iPhone 5s is the best mobile gaming device with access to hundreds of thousands of games from the App Store℠, the A7 chip’s 64-bit architecture and support for OpenGL ES version 3.0. iPhone 5s delivers incredibly rich and complex visual effects, previously only possible on Macs, PCs and gaming consoles.

Every iPhone 5s includes the new M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency. Developers can also access new CoreMotion APIs that take advantage of M7, so they can create even better fitness and activity apps that go well beyond what other mobile devices offer. The M7 motion coprocessor continuously measures your motion data, even when the device is asleep, and saves battery life for pedometer or other fitness apps that use the accelerometer all day.

iPhone 5s introduces Touch ID, an innovative way to simply and securely unlock your iPhone with just the touch of a finger. Built into the home button, Touch ID uses a laser cut sapphire crystal, together with the capacitive touch sensor, to take a high-resolution image of your fingerprint and intelligently analyse it to provide accurate readings from any angle. Setting up Touch ID to recognise your fingerprint is easy, and every time you use it, it gets better. The Touch ID sensor recognises the touch of a finger so the sensor is only activated when needed, preserving battery life. All fingerprint information is encrypted and stored securely in the Secure Enclave inside the A7 chip on the iPhone 5s; it’s never stored on Apple servers or backed up to iCloud®. Touch ID can also be used as a secure way to approve purchases from the iTunes Store®, App Store or iBooks Store℠.

iPhone 5s makes it even easier to take great photos with the world’s most popular camera. The all-new 8 megapixel iSight camera features a larger f/2.2 aperture and a new, larger sensor with 1.5μ pixels for better sensitivity and low-light performance, resulting in better pictures. These improvements, along with the Apple-designed image signal processor in the A7 chip and the new Camera app in iOS 7, provide up to two-times faster auto-focus, faster photo capture, automatic image and video stabilisation, and better dynamic range. iPhone 5s introduces the new True Tone flash—the world’s first for any camera—that variably adjusts color and intensity for over 1,000 combinations, so photos taken with a flash appear more natural. iPhone 5s also includes a new Burst Mode, Slo-Mo video with 120 fps, a new FaceTime® HD camera for better low-light performance and audio-only FaceTime calls with iOS 7.

iPhone 5s features a remarkable thin and light, precision-crafted design that customers around the world love, including an anodised aluminium body with diamond cut chamfered edges, a stunning 4-inch Retina® display and glass inlays. iPhone 5s is available in three gorgeous metallic finishes including gold, silver and space gray. To complement iPhone 5s, Apple designed premium leather cases in six rich colours—beige, black, blue, brown, yellow and (RED)—with soft, colour-matched microfibre lining.

iPhone 5s makes it even easier to connect to high-speed networks with support for up to 13 LTE¹ wireless bands, more than any other smartphone in the world. With download speeds up to 100 Mbps², you can browse, download and stream content even faster. iPhone 5s includes dual-band 802.11 a/b/g/n Wi-Fi support for up to 150 Mbps² and Bluetooth 4.0. iPhone 5s delivers an amazing 10 hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and LTE networks and up to 8 hours on 3G networks, and up to 10 hours of video playback and up to 40 hours of audio playback.³

iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone, engineered to support the A7 chip’s 64-bit architecture, the new iSight camera and Touch ID fingerprint sensor. iOS 7 features a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari and Siri.

iPhone 5s customers have access to the revolutionary App Store, which offers more than 900,000 apps to iPhone, iPad® and iPod touch® users in 155 countries around the world. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.*

Designed specifically for iOS, iPhoto®, iMovie®, Pages®, Numbers® and Keynote® are among the most popular apps in the App Store and are now available as free downloads with the purchase of iPhone 5s. iPhoto and iMovie enable you to do more than you ever thought possible with your photos and movies, and with Pages, Numbers and Keynote you can create, edit and share stunning documents, spreadsheets and presentations on your iPhone, iPad or iPod touch.

Pricing & Availability
iPhone 5s comes in gold, silver or space gray, and will be available in Australia for a recommended retail price of RRP A$869 inc GST for the 16GB model and RRP A$999 inc GST for the 32GB model and RRP A$1,129 inc GST for the 64GB model. iPhone 5s will be available from the Apple Online Store (www.apple.com/au), Apple’s retail stores, and through Telstra, Optus, Vodafone and select Apple Authorised Resellers. iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a recommended retail price of RRP A$48 inc GST through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Authorised Apple Resellers. iPhone 5s will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday 20 September. A new iPhone 4S 8GB model will also be available for RRP A$529 inc GST. iOS 7 will be available as a free software update starting on Wednesday 18 September for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

¹ LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
² Based on theoretical speeds, actual speeds may vary.
³ Battery life depends on device settings, usage and other factors. Actual results vary.

*App count refers to the total number of apps worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Apple Brings an all new version of Logic Pro to market

CUPERTINO, California—16 July, 2013—Apple® today unveiled Logic® Pro X, the most advanced version of Logic Pro to date, featuring a new interface designed for pros, powerful new creative tools for musicians, and an expanded collection of instruments and effects. Logic Pro X includes Drummer, a revolutionary new feature that provides a virtual session player that automatically plays along with your song in a wide variety of drumming styles and techniques, and Flex Pitch, which provides integrated pitch editing for audio recordings. Apple also introduced Logic Remote, an innovative new way to play and control Logic Pro X from your iPad®, giving musicians the flexibility to create and mix their music from anywhere in the room. 

“Logic Pro X is our most powerful version yet, with advanced tools and a modern new interface designed to streamline the process of creating professional quality music,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Musicians are going to love creative new features like Drummer, Flex Pitch, Track Stacks and the Arpeggiator.”

“Logic Pro was critical to writing and recording our debut album Night Visions, so we couldn’t wait to get our hands on Logic Pro X,” said Wayne Sermon, guitarist of the Platinum-selling band Imagine Dragons. “We love the new design, and the creative features of Logic Pro X have already been inspiring us to write new material while we’re on tour.”

Logic Pro X has been designed with a modern new look while preserving and expanding the power and features that professional users rely on. The streamlined interface provides access to advanced tools and functionality for more technical tasks, or can be hidden to allow musicians to focus on being creative. Flex Pitch helps users fix out-of-tune vocals and even change the melodies of recorded audio by manipulating individual notes within an audio waveform. Track Stacks lets you organise and collapse multiple tracks into one, or can be used to create rich, layered instruments. Smart Controls allow you to manipulate multiple plug-ins and parameters with a single move for quick and powerful sound design. An improved Mixer helps manage mix sessions more efficiently, with increased visibility into signal flow and dynamics and faster ways to manipulate channel inserts. 

Logic Pro X provides a collection of new creative tools for songwriting and music production. Drummer delivers professionally produced, realistic drum tracks that respond to your direction and can perform millions of unique grooves in rock, alternative, songwriter and R&B genres. Drummer is powered by the performances and sounds of some of the industry’s top session players and recording engineers, including legendary mixer/producer Bob Clearmountain, who has worked with the Rolling Stones, Bruce Springsteen and David Bowie. Designed to work with Drummer, the new Drum Kit Designer plug-in lets you build your own custom kit using a diverse collection of professionally recorded snare drums, toms, hi-hats and cymbals that you can mix, match and fine tune to get the right drum sound for your song.

Logic Pro X expands Logic Pro’s rich collection of synthesisers and keyboards with more new instruments. The Arpeggiator is one of nine new MIDI plug-ins and can transform a simple keyboard chord into an elaborate performance. The new Retro Synth emulates some of the most popular classic synthesiser tones from the 70s and 80s, and Vintage Keyboards offer realistic models of electric pianos, B3 organs and clavs, with sophisticated tone-shaping controls. Bass Amp Designer allows bass players to play and record using vintage and modern bass amps, with cabinets and microphones that can be configured to build a custom bass rig. Logic Pro X also features an entirely new Sound Library with an updated loop collection and over 1,500 instrument and effect Patches that make creative use of Track Stacks, Smart Controls, the Arpeggiator and other new plug-ins. 

Logic Remote is an innovative new way to extend the creative power of Logic by using your iPad. Designed to take full advantage of the iPad Multi-Touch™ display, Logic Remote gives users new ways to record, mix and even perform instruments in Logic Pro X from anywhere in the room, turning their iPad into a keyboard, drum pad, guitar fretboard, mixing board or transport control.

MainStage® 3, a major update to MainStage, is the live performance companion app for Logic Pro X, turning the Mac® into a live rig that makes it easy to bring sounds from the studio to the concert stage. MainStage 3 features a new user interface and maintains compatibility with the new Logic Pro X plug-ins, Patches and Smart Controls.

Pricing & Availability 
Logic Pro X and MainStage 3 are available today from the Mac App Store℠ for A$209.99 inc. GST and A$31.99 inc. GST, respectively. Logic Remote is available today as a free download from the App Store. For a complete list of system requirements and compatible systems, please visit www.apple.com/logic-pro. 

5 Years of the App Store: Celebrate with great free apps and games

Its amazing to think that the iPhone app store has only be around for just over 5 years. Well it has, and to celebrate, Apple are giving away 5 apps and 5 games for free, check out the full list below.

"From the 500 apps available at launch in 2008 to the more than 90,000 at your fingertips today, it's been a remarkably prolific five years for the App Store"

Five Landmark Apps

Barefoot World Atlas

Learn about the world, its nations and its wonders through this dazzling interactive globe

https://itunes.apple.com/au/app/barefoot-world-atlas/id489221652?mt=8

Day One (Journal / Diary)

Record movements every day using photos, places and words with this intuitive journal

https://itunes.apple.com/au/app/day-one-journal-diary/id421706526?mt=8

How to Cook Everything

Learn to cook more than 2,000 gourmet recipes using this robust kitchen companion

https://itunes.apple.com/au/app/how-to-cook-everything/id409936319?mt=8

Over

Help your photos stand out by adding custom captions, logos and stylish doodles

https://itunes.apple.com/au/app/over/id535811906?mt=8

Traktor DJ for iPhone

Mix like a pro with a DJ app that puts industry-leading features right at your fingertips

https://itunes.apple.com/au/app/traktor-dj-for-iphone/id625335999?mt=8

Five Landmark Games. 

BADLAND

An Apple Design Award winner, Badland is an incredible action game with stunning graphics

https://itunes.apple.com/au/app/badland/id535176909?mt=8

Infinity Blade II

With smart gameplay and gorgeous graphics, this action-packed epic absolutely shines

https://itunes.apple.com/au/app/infinity-blade-ii/id447689011?mt=8

Superbrothers: Sword & Sworcery EP

This elegant 8-bit adventure uses touch-based puzzles to deliver a poignant story

https://itunes.apple.com/au/app/superbrothers-sword-sworcery/id424912055?mt=8

Tiny Wings

This endearing classic features charming style and thrilling momentum-based gameplay

https://itunes.apple.com/au/app/tiny-wings/id417817520?mt=8

Where's My Water?

A simple and challenging puzzle game that features intuitive controls and a lovable mascot

https://itunes.apple.com/au/app/wheres-my-water/id449735650?mt=8

Apple iOS 7 - Video Breakdown

Check out the new Mac Pro

Apple Unveils iOS 7‏

SAN FRANCISCO―10 June, 2013―Completely Redesigned With Stunning User Interface & Great New Features

“iOS 7 is the most significant iOS update since the original iPhone,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “To create it, we brought together a team with a broad range of expertise from design to engineering. With what we’ve been able to achieve together, we see iOS 7 as an exciting new beginning.”

“There is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation—it’s about bringing order to complexity,” said Jony Ive, Apple’s senior vice president of Design. “iOS 7 is a clear representation of these goals. It has a whole new structure that is coherent and applied across the entire system.”

iOS 7 is completely redesigned with an entirely new user interface, but will be instantly familiar to the hundreds of millions of iPhone, iPad® and iPod touch® users around the world. The new interface actually makes your phone appear bigger because everything is designed to take advantage of the entire screen. The redesigned fonts look amazing on the Retina® display, creating even sharper text.

iOS 7 introduces Control Center. Now the controls you want to access quickly are all in one convenient place. With just one swipe from the bottom of your screen, you have access to controls for Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb, and the ability to adjust screen brightness, pause or play a song, jump to the next track and stream your music with AirPlay®. Control Center also gives you instant access to apps such as Clock, Camera, Calculator and the Flashlight.

With iOS 7, Notification Center is now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature in Notification Center gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events.

With improved Multitasking in iOS 7, developers have the ability to enable any app to multitask in the background with a new API. Users have the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background.

AirDrop is an entirely new way to quickly and easily share content with people nearby. When you’ve got something you want to share, AirDrop shows you your contacts close by. Just select who you want to share with and AirDrop does the rest. AirDrop transfers are peer-to-peer so you can use it anywhere, without any network or set up required, and transfers are fully encrypted so your content is protected and private.

iPhones are used to take more photos around the world every day than any other camera, and with iOS 7 the new Camera app features filters so you can add real-time photo effects. The Camera app now includes a square camera option, and you can quickly and easily switch between your four cameras—video, photo, square and panorama—with just a swipe.

iOS 7 includes a redesigned Photos app that introduces Moments, a new way to automatically organise your photos and videos based on time and location. You can zoom out to see all your photos organised by Moments, Collections of Moments and Years. iOS 7 includes iCloud Photo Sharing, the easiest way to share just the photos you want with just the people you want. With iCloud® Photo Sharing, family and friends can contribute their own photos and videos to your shared photo streams, and the new Activity view displays updates from your shared streams all in one place.

Safari’s redesigned user interface lets you see more of your content—starting with full-screen browsing. The new smart search field helps simplify searching, and there’s a new view for your bookmarks and your Safari tabs. With iCloud Keychain®, your passwords and credit card information are securely stored and available on all your devices, so navigating password protected sites or autofilling during transactions is simple and secure. Enhanced Parental Controls allow you to automatically block access to adult websites or only allow access to a specific set of permitted websites.

Siri sounds better than ever with new male and female voices and includes Twitter search integration, so you can ask Siri what people are saying on Twitter*. Siri also now has Wikipedia integration, providing access to the world’s most popular Internet reference site. Siri offers Bing web search within the app and the ability to change device settings and play back voicemail.

The Music app has a beautiful new design and includes the new iTunes Radio (coming in the fall to the US), a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes can deliver. iTunes Radio is the best way to discover new music. When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac®, PC or Apple TV®, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalised just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalised your experience becomes. iTunes Radio also gives you access to exclusive “first listen” premieres from top selling artists, Siri integration plus the ability to buy anything you hear with just one tap.

With over 900,000 apps**, the App Store℠ is the world’s largest app marketplace. iOS 7 now features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date. The App Store also comes with a new Kids category, allowing teachers and parents to easily discover apps for children by age.

Additional new iOS 7 features include:
• a new Find My iPhone Activation Lock feature that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after it’s been remotely erased;
• Night Mode in Maps that responds to ambient light when you use it in the dark;
• FaceTime® audio for high quality calls over a data network;
• Notification sync, so when you dismiss a notification on one device it is dismissed on all of your devices;
• Phone, FaceTime and Messages blocking to prevent specific people from being able to contact you;
• Tencent Weibo support for users in China, a Chinese-English bilingual dictionary, and improved Chinese input including handwriting recognition for multiple Chinese characters;
• the ability for businesses to more efficiently deploy and manage iPhones and iPads; and
• enhanced in-car integration, bringing an Apple designed experience into the car for the first time.

The iOS 7 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. iOS 7 will be available as a free software update for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation) this fall. Some features may not be available on all products.

*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.

**App count refers to the total number of apps worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.